The Learn Tourism Conference is the premier training ground for professionals who need results now. We go beyond the “what” to teach you the “how,” giving you a concrete roadmap to:
attract high-value visitors, engage residents, and secure your funding.
Empower your team with the actionable strategies they need to stop reacting and start leading.
“This conference gives me a tool to look at my own destination with brand new eyes.”
~ Morgan Christopher
Regular tickets include: Live Workshop
PLUS tickets include: Live Workshop + Stewardship Guide + Recordings
If you care deeply about the places you represent and want to build tourism that is thoughtful, sustainable, and community-centered, this symposium was built for you.
The Learn Tourism Virtual Symposium is a collaborative learning experience designed for tourism professionals who want to create stronger communities, more meaningful visitor experiences, and smarter tourism strategies that work in the real world. Throughout the day, you’ll explore virtual workshops focused on practical approaches to community sentiment, storytelling, visitor experience, and responsible tourism through engaging, action-oriented sessions led by experienced industry voices.
Make space to reflect, rethink, and walk away with strategies you can actually use, whether you’re leading a destination organization, supporting local businesses, managing visitor services, or helping shape the future of your community.
Workshop 1 Building Local Pride: How to Strengthen Community Sentiment Through Education
with Stephen Ekstrom
Learn how to turn residents into advocates by building stronger community connections. You’ll walk away with practical ways to improve local sentiment and create education strategies that actually work.
Workshop 2 Content Marketing and Storytelling that Makes a Real Impact
with Sarah Benoit
Discover how to create content that shows up in today’s evolving search landscape and actually drives action. You’ll leave with a simple framework to create meaningful, visible, and effective content.
Workshop 3 From Service to Stewardship: Rethinking the Visitor Experience
with Stephanie Emrich
Explore how to move beyond traditional customer service to create experiences that reflect and respect your community. Learn practical ways to align visitor experience with local values.
Workshop 4 What Does Responsible Tourism Actually Look Like?
Panel
Hear real-world perspectives on what’s working right now. This panel will share honest insights, practical examples, and ideas you can take back and test in your own destination.
The Learn Tourism Conference is unlike any other event in the tourism industry. Designed and produced by adult learning experts and educators, this conference prioritizes how professionals actually learn, through engagement, application, and meaningful discussion.
Sessions are intentionally crafted to be transformative, accessible, and rooted in real-world challenges facing destination leaders, marketers, and community builders today.
Over two immersive days, attendees gain practical strategies they can apply immediately, from smarter marketing and emerging technology to leadership, accessibility, and community engagement. Speakers are selected not for name recognition, but for their ability to translate ideas into action.
With limited attendance to preserve the quality of learning, the Learn Tourism Conference is built for professionals who want more than inspiration; they want clarity, confidence, and results.
Expand your skills, strategize how to reach potential visitors, and learn to tell your community’s story in a way that creates growth and success for everyone. We’re thrilled to offer 3 new tracks of learning at our event, designed to help destinations of all sizes and tourism professionals from all walks of life.
Where creativity meets strategy. Learn how to harness digital tools, data, and storytelling to amplify your destination’s visibility and attract the right visitors.
Discover how to create unforgettable, human-centered experiences, from frontline service to community connection, that keep visitors coming back.
Explore how strong leadership fuels vibrant destinations. Focus on building influence, driving change, and delivering value for your organization and community.
The Learn Tourism Conference is built like a curriculum, not a collection of talks. Every session is intentionally designed by adult learning experts to support how professionals actually learn and apply new skills in real-world environments. Instead of passive listening, the conference emphasizes engagement, discussion, and practical application throughout the experience.
The curriculum is shaped by a diverse group of speakers selected for their ability to teach, not for name recognition. Presenters include destination leaders, tourism executives, visitor services professionals, technologists, and educators who actively work within destinations and communities similar to those in the room.
Sessions bridge marketing, leadership, technology, accessibility, funding, and community engagement, reflecting the interconnected nature of destination work. With limited attendance to preserve meaningful interaction, attendees leave with clarity, confidence, and tools they can use immediately.
