We'll See You at the 2026 Learn Tourism Conference

Featuring the DIY Tourism™ Marketing & Technology track

The Learn Tourism Conference (formerly known as the DIY Tourism™ Conference) was created to provide the hands-on training and education destinations, tourism businesses, and travel brands need to grow their reputation, attract visitors, and engage residents. 

How can you and your team be up to speed, prepared, and ready to take advantage of every opportunity you have to make an impact? 

“This conference gives me a tool to look at my own destination with brand new eyes.”
~ Morgan Christopher 

March 9 & 10, 2026

Join us in Richmond, Virginia

Actionable Tourism Training

Expand your skills, strategize how to reach potential visitors, and learn to tell your community’s story in a way that creates growth and success for everyone. We’re thrilled to offer 3 new tracks of learning at our event, designed to help destinations of all sizes and tourism professionals from all walks of life. 

Marketing & Technology

Where creativity meets strategy. Learn how to harness digital tools, data, and storytelling to amplify your destination’s visibility and attract the right visitors.

Visitor Services & Experience

Discover how to create unforgettable, human-centered experiences — from frontline service to community connection — that keep visitors coming back.

Leadership & Local Impact 

Explore how strong leadership fuels vibrant destinations. Focus on building influence, driving change, and delivering value for your organization and community.

Testimonials

"The conference led me to create a brand new digital marketing master plan. Our new plan is highly effective and 1Q metrics have blown away predictions!"
"Sarah Benoit has an ease about presenting that allows all in attendance, no matter their level of education on a subject, to feel comfortable and ready to ask for help. I have attended the DIY conference more than once and always leave with information that I put to use in my current position."
" A year and a half ago, I made an investment to do a five-minute video. That video is still sitting on my laptop. It's been intimidating and it's like, I didn't have a real direction. Well now. I can really take that digital asset and do something with it."

Past Conferences