The Learn Tourism Conference is the premier training ground for professionals who need results now. We go beyond the “what” to teach you the “how,” giving you a concrete roadmap to:
attract high-value visitors, engage residents, and secure your funding.
Empower your team with the actionable strategies they need to stop reacting and start leading.
“This conference gives me a tool to look at my own destination with brand new eyes.”
~ Morgan Christopher
The Learn Tourism Conference is unlike any other event in the tourism industry. Designed and produced by adult learning experts and educators, this conference prioritizes how professionals actually learn, through engagement, application, and meaningful discussion.
Sessions are intentionally crafted to be transformative, accessible, and rooted in real-world challenges facing destination leaders, marketers, and community builders today.
Over two immersive days, attendees gain practical strategies they can apply immediately, from smarter marketing and emerging technology to leadership, accessibility, and community engagement. Speakers are selected not for name recognition, but for their ability to translate ideas into action.
With limited attendance to preserve the quality of learning, the Learn Tourism Conference is built for professionals who want more than inspiration; they want clarity, confidence, and results.
Expand your skills, strategize how to reach potential visitors, and learn to tell your community’s story in a way that creates growth and success for everyone. We’re thrilled to offer 3 new tracks of learning at our event, designed to help destinations of all sizes and tourism professionals from all walks of life.
Where creativity meets strategy. Learn how to harness digital tools, data, and storytelling to amplify your destination’s visibility and attract the right visitors.
Discover how to create unforgettable, human-centered experiences, from frontline service to community connection, that keep visitors coming back.
Explore how strong leadership fuels vibrant destinations. Focus on building influence, driving change, and delivering value for your organization and community.
The Learn Tourism Conference is built like a curriculum, not a collection of talks. Every session is intentionally designed by adult learning experts to support how professionals actually learn and apply new skills in real-world environments. Instead of passive listening, the conference emphasizes engagement, discussion, and practical application throughout the experience.
The curriculum is shaped by a diverse group of speakers selected for their ability to teach, not for name recognition. Presenters include destination leaders, tourism executives, visitor services professionals, technologists, and educators who actively work within destinations and communities similar to those in the room.
Sessions bridge marketing, leadership, technology, accessibility, funding, and community engagement, reflecting the interconnected nature of destination work. With limited attendance to preserve meaningful interaction, attendees leave with clarity, confidence, and tools they can use immediately.
Generative Engine Optimization (GEO)
Funding Strategies for Destinations
Community Engagement and Destination Stewardship
Artificial Intelligence and Accessibility
Visitor Services and Experience Design
Leadership and Workforce Development
Technology, Ethics, and Sustainability
