Today’s attraction and destination marketers have access to more information than ever before, but knowing what to do with that data is what truly drives results.
Join Datafy’s Keri Hanson and John Marshall, along with tourism strategist Kristen Esposito, for a practical session exploring how attractions and destinations can use visitor insights, movement data, and spending trends to better understand their audiences and make more informed marketing decisions.
Through real-world examples, you’ll discover how data can help identify new visitor markets, optimize marketing investments, and create more effective campaigns that increase visitation throughout the year.
Whether you manage an attraction, destination, museum, retail district, or entertainment venue, this session will show you how data can move beyond reporting and become a valuable tool for planning, partnership development, and long-term growth.
Why Attend?
📅 Date: Wednesday, Sept. 16, 2026
🕒 Time: 12:10 – 1 PM Eastern / 9:10 – 10 AM Pacific
💻 Location: Zoom
Webinar Recordings & Recaps
A recording and the slide deck will be shared with everyone who registers by email newsletter two days after the webinar. You can also check out our webinar archives on our YouTube channel.
Keri Hanson is the Vice President, Retail and Attractions at Datafy, where she leads the company’s growth of its two rapidly expanding verticals.
Keri brings a deep background in retail and tourism with more than 15 years of experience driving partnerships, digital innovation, eCommerce and digital marketing across major brands and organizations, including Brand USA, Macy’s, Sonoma County Tourism, and the U.S. Travel Association.
John Marshall is Director of Retail and Attractions at Datafy, where he helps attractions and retailers turn data and audience insights into smarter marketing, revenue, and visitation growth.
His career has spanned some of the world’s most recognizable attractions and destination brands, including Rockefeller Center, NYC Tourism + Conventions, Cirque du Soleil, and Mercer Labs. Along the way, he’s built deep expertise in partnerships, business development, sales, marketing, and helping organizations grow visitation.
Kristen Esposito is the founder of Esposito Global Partners and a tourism strategist with more than 25 years of executive leadership experience helping destinations, attractions, and retailers grow visitation and revenue.
Her career includes leadership roles with Simon Property Group and Macy’s, service on the Brand USA Board of Directors, and tourism strategy work that has generated more than $15 million in attraction ticket sales.