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Learn how design thinking can transform your approach to problems and challenges.

What if you’re solving the wrong problem?

Design Thinking for Tourism & Hospitality

with Sarah Benoit

Tourism isn’t just about promotion, it’s about designing experiences people actually remember.

Design thinking isn’t just for product teams or big tech companies. It’s one of the most practical tools business owners, tourism professionals, and destination leaders can use right now to solve real problems and create better outcomes.

In this webinar, we’ll break down how design thinking applies directly to management, marketing, customer service, and operations. You’ll learn how to move beyond assumptions, better understand your visitors, staff, and community, and make more intentional decisions that improve experiences and drive results. Whether you’re tackling visitor experience, workforce challenges, or growth strategy, you’ll leave with a clear, practical way to approach complex problems and turn them into actionable next steps.

Why Attend?

Learn a simple, step-by-step framework you can apply immediately to real challenges
Identify friction points in your visitor, employee, or community experience, and how to improve them
Walk away with practical strategies to test ideas, make smarter decisions, and design more meaningful experiences

Join us for our next Learn Tourism Talks Free Webinar

📅 Date: Wednesday, May 13, 2026

🕒 Time: 12:10 – 1 PM Eastern / 9:10 – 10 AM Pacific

💻 Location: Zoom

Webinar Recordings & Recaps

A recording and the slide deck will be shared with everyone who registers by email newsletter two days after the webinar. You can also check out our webinar archives, as well as our YouTube channel.

What is Design Thinking?

Design thinking is a human-centered approach to solving problems that focuses on understanding people’s needs, redefining challenges, and testing solutions quickly to create better outcomes.

Testimonials

"The Academy is important as the success of retaining and attracting diverse talent to this industry is directly correlated to the level of involvement in outreach, education and opportunities."

Elliott ferguson President & CEO, Destination DC

"The Academy focuses on developing best practices in the tourism industry. By bringing together tourism professionals, who freely share successes and challenges, The Academy is well positioned to have an important role in sustaining the industry."

Lisa Curtin COO, Caldwell CPAs

"It's important because education and mentorship are two of the most important tools, besides experience, in expanding the knowledge base and skill sets of our rising workforce and future leaders."

Amir Eylon President & CEO, Partner at Longwoods International