Learn with DIY Tourism

DIY Tourism was created to provide the training and support tourism businesses, professionals, marketers, and leaders need to build a memorable brand, attract visitors, and engage residents. Digital technology and strategy are rapidly upgrading and expanding. 

How can you and your team make sure you are up to speed, prepared, and ready to take advantage of every opportunity you have to make an impact? 

“This conference gives me a tool to look at my own destination with brand new eyes.”
~ Morgan Christopher 

Actionable Training

Expand your digital marketing skills, strategize how to reach potential visitors, and learn to tell your community’s story in a way that creates growth and success for everyone.

2026 Dates & Location Announced in June 2025

Explore our 2025 Event

Learn with your peers

Our conference offers sessions that are tactical, strategic, and leadership-focused. Regardless of what role you play in marketing, we've got ways for you to enhance your skills. Review our 2025 curriculum.

Our Host Hotel

Welcome to The Renaissance Hotel in downtown Asheville. Our venue gives you easy access to everything Asheville has to offer including food, art, shopping, music, movies, and a host of other experiences you don't want to miss.

Attend Free Webinars

Every month, we bring the Learn tourism and DIY tourism communities together to learn and explore a variety of topics about digital technology, tourism, and leadership. Sign up for our next webinar and talk nerdy with us!

Support WNC's Recovery

Spending time in Western North Carolina is not just a work trip or vacation, it's a way to help the city rebuild and recover. Asheville and the surrounding areas offer something for everyone. Plus, you'll learn and grow.

Testimonials

"The DIY Tourism conference led me to create a brand new digital marketing master plan. Our new plan is highly effective and 1Q metrics have blown away predictions!"
"Sarah Benoit has an ease about presenting that allows all in attendance no matter their level of education on a subject feel comfortable and ready to ask for help. I have attended the DIY conference more than once and always leave with information that I put to use in my current position."
" A year and a half ago, I made an investment to do a five-minute video. That video is still sitting on my laptop. It's been intimidating and it's like, I didn't have a real direction. Well now. I can really take that digital asset and do something with it."

Past Conference Coverage