Last Updated: June 2026
These Master Customer Terms govern your organization’s purchase and use of Learn Tourism products and services.
Together, these Master Customer Terms, the applicable Order Form, any Product-Specific Terms, the Data Processing Agreement, the Acceptable Use & Community Standards, and any attached or referenced scope of work form the agreement between you and Learn Tourism.
Please read these terms carefully. By signing an Order Form, accepting a quote, paying an invoice, accessing a Learn Tourism service, or otherwise using the services, you agree to these terms.
“Agreement” means these Master Customer Terms, the applicable Order Form, any Product-Specific Terms, the Data Processing Agreement, the Acceptable Use & Community Standards, and any other document expressly incorporated by reference.
“Authorized Users” means your employees, contractors, representatives, administrators, learners, participants, partners, stakeholders, or other individuals you authorize to access or use the Services.
“Customer,” “you,” or “your” means the organization or individual identified in the applicable Order Form, quote, invoice, or scope of work.
“Customer Content” means content, materials, data, text, images, video, audio, documents, branding, logos, feedback, files, course materials, or other information you provide to Learn Tourism or upload to the Services.
“Customer Data” means information, data, and records submitted to or collected through the Services on your behalf, including learner records, enrollment data, course progress, quiz results, completion data, and administrative information.
“Data Processing Agreement” or “DPA” means Learn Tourism’s data processing terms that apply when Learn Tourism processes Personal Data on behalf of a Customer.
“Deliverables” means any work product, course content, instructional design materials, scripts, outlines, recordings, slide decks, consulting reports, written recommendations, or other materials Learn Tourism creates for you as part of the Services, as described in an Order Form or scope of work.
“Fees” means the amounts payable by you for the Services.
“Learn Tourism,” “we,” “us,” or “our” means Learn Tourism, Inc.
“Learn Tourism Content” means content, materials, templates, software, course frameworks, methodologies, tools, designs, learning models, processes, resources, documentation, and other materials owned or licensed by Learn Tourism, excluding Customer Content.
“Order Form” means a Learn Tourism-approved quote, proposal, order form, invoice, online order, statement of work, or other written document that identifies the Services, Fees, term, and other transaction-specific details.
“Personal Data” means information relating to an identified or identifiable individual that is protected under applicable privacy or data protection law.
“Product-Specific Terms” means additional terms that apply to specific Learn Tourism products or services, such as learning platform access, custom course development, consulting, speaking engagements, sponsorships, sponsored content, course promotion, or integrations.
“Services” means the products, subscriptions, learning environments, courses, consulting, instructional design, course development, speaking, sponsorship, promotion, training, technology, support, integrations, or other services provided by Learn Tourism under an Order Form.
“Subscription Term” means the term for a subscription-based Service as stated in the applicable Order Form.
The Agreement consists of the following documents:
If there is a conflict between documents, the document listed earlier in this section will control, but only for the subject matter of the conflict.
During the applicable Subscription Term or project term, Learn Tourism will provide the Services described in the applicable Order Form.
You may allow Authorized Users to access and use the Services for your internal business, educational, workforce development, community engagement, destination marketing, stakeholder training, or other approved organizational purposes.
You are responsible for your Authorized Users’ compliance with the Agreement.
Learn Tourism may improve, update, modify, or discontinue features of the Services from time to time. We will not materially reduce the core functionality of paid Services during a Subscription Term without providing a reasonable alternative or adjustment.
Some Services may use or integrate with third-party platforms, tools, applications, hosting providers, payment processors, analytics tools, video platforms, CRM systems, automation tools, or other vendors.
Third-party services may be governed by their own terms and privacy policies. Learn Tourism is not responsible for third-party services except to the extent expressly stated in the Agreement.
Successful delivery of the Services may require your timely cooperation, including providing content, feedback, approvals, branding, subject matter expertise, access to systems, technical information, stakeholder input, and project decisions.
Learn Tourism is not responsible for delays or incomplete work caused by your failure to provide required cooperation, approvals, materials, or access.
You agree to:
You may not, and may not allow others to:
You will pay the Fees stated in the applicable Order Form.
Unless otherwise stated in the Order Form, Fees are due in U.S. dollars and are non-cancelable and non-refundable.
Unless otherwise stated in the Order Form, invoices are due within thirty (30) days of the invoice date.
Late payments may result in suspension of Services, delayed deliverables, or termination as described in this Agreement.
Fees are exclusive of taxes, duties, levies, or similar governmental assessments unless otherwise stated. You are responsible for all applicable taxes other than taxes based on Learn Tourism’s income.
If you are tax-exempt, you must provide valid tax-exemption documentation before the applicable invoice is issued.
If an Order Form includes reimbursable expenses, you agree to reimburse reasonable expenses incurred in connection with the Services, provided they are documented and consistent with the Order Form.
The Agreement begins on the effective date stated in the applicable Order Form, or if no date is stated, when the Order Form is signed, accepted, or paid.
The term of each Service will be stated in the applicable Order Form.
Subscription-based Services will renew only as stated in the applicable Order Form.
If an Order Form states that a subscription automatically renews, either party may prevent renewal by giving written notice at least thirty (30) days before the end of the then-current Subscription Term, unless a different notice period is stated in the Order Form.
Unless otherwise stated in the Order Form, you may cancel Services early for convenience, but Learn Tourism will not be required to refund prepaid Fees or waive unpaid Fees for the remainder of the committed term.
Either party may terminate the affected Order Form or the Agreement for cause if the other party materially breaches the Agreement and does not cure the breach within thirty (30) days after receiving written notice.
Learn Tourism may terminate or suspend Services immediately if:
Upon expiration or termination:
Sections that by their nature should survive termination will survive, including payment obligations, confidentiality, intellectual property, data rights, disclaimers, limitations of liability, indemnification, dispute terms, and any accrued rights.
You own and retain all rights to Customer Data and Customer Content. The current internal terms already preserve customer ownership of Customer Materials and Customer Data while granting Learn Tourism permission to use them as needed to provide services .
Learn Tourism will use Customer Data only to provide, maintain, support, secure, improve, and administer the Services; comply with law; enforce the Agreement; and as otherwise permitted by the Agreement.
Learn Tourism will not use Customer Data to contact your learners, stakeholders, or contacts except as you direct, as necessary to provide the Services, or as otherwise permitted by the Agreement. This aligns with the existing customer terms, which state that Customer Data will not be used to contact individuals or companies except as directed or permitted .
To the extent Customer Data includes Personal Data, the DPA applies.
Each party will comply with applicable privacy and data protection laws in connection with the Agreement.
Learn Tourism may create and use aggregated or de-identified data for analytics, benchmarking, research, service improvement, reporting, and educational insights, provided that such data does not identify you, your Authorized Users, or any individual.
Unless expressly agreed in writing, the Services are not designed to collect or process Sensitive Information, such as government identification numbers, financial account numbers, protected health information, biometric data, children’s personal information, or special categories of personal data under applicable law.
You agree not to submit Sensitive Information to the Services unless Learn Tourism has expressly approved it in writing.
Learn Tourism will maintain reasonable administrative, technical, and physical safeguards designed to protect Customer Data from unauthorized access, loss, misuse, disclosure, alteration, or destruction.
Security measures may include access controls, limited employee access, encryption where appropriate, vendor review, secure hosting practices, monitoring, backup practices, and incident-response procedures.
No system is perfectly secure, and Learn Tourism does not guarantee that unauthorized access, security incidents, or data loss will never occur.
Learn Tourism owns and retains all rights to Learn Tourism Content, the Services, platform configurations, templates, learning models, methodologies, pre-existing materials, know-how, processes, software, documentation, and improvements.
No rights are granted to you except as expressly stated in the Agreement.
You own and retain all rights to Customer Content.
You grant Learn Tourism a non-exclusive, worldwide, royalty-free license to use, reproduce, display, adapt, modify, distribute, and create derivative works from Customer Content as reasonably necessary to provide the Services, create Deliverables, support the project, and fulfill the Agreement.
Ownership of Deliverables will be stated in the applicable Order Form.
Unless the Order Form states otherwise:
If you provide feedback, suggestions, ideas, or recommendations, Learn Tourism may use them without restriction, payment, or obligation to you.
“Confidential Information” means non-public information disclosed by one party to the other that is marked confidential or reasonably should be understood to be confidential based on the nature of the information or circumstances of disclosure.
Confidential Information may include business plans, pricing, customer lists, learner data, technical information, financial information, strategies, designs, research, project materials, and the terms of an Order Form.
The receiving party will:
Confidential Information does not include information that:
A party may disclose Confidential Information if required by law, subpoena, court order, or government request, provided that, where legally permitted, it gives reasonable notice and cooperates with efforts to limit disclosure.
Unless the Order Form states otherwise, you grant Learn Tourism permission to identify you as a customer, including by using your organization name and logo in customer lists, proposals, presentations, case studies, website materials, and marketing materials.
You may opt out of logo use by notifying Learn Tourism in writing.
Any detailed case study, testimonial, or press release will require mutual approval unless otherwise stated in the Order Form.
Each party represents that it has the authority to enter into the Agreement and perform its obligations.
Learn Tourism warrants that it will provide the Services in a professional and workmanlike manner consistent with generally accepted industry standards.
If Learn Tourism materially breaches this warranty, your exclusive remedy is for Learn Tourism to reperform the affected Services or, if reperformance is not commercially reasonable, provide an appropriate credit or refund for the affected Services.
You represent and warrant that:
Except as expressly stated in the Agreement, the Services are provided “as is” and “as available.”
To the fullest extent permitted by law, Learn Tourism disclaims all warranties, express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose, title, non-infringement, availability, accuracy, and uninterrupted operation.
Learn Tourism does not warrant that the Services will be error-free, uninterrupted, completely secure, or that all defects will be corrected.
Educational, training, consulting, and strategic materials are provided for informational and professional development purposes and are not legal, financial, tax, medical, psychological, or other regulated professional advice.
You will defend, indemnify, and hold harmless Learn Tourism and its officers, directors, employees, contractors, agents, affiliates, licensors, service providers, and partners from and against any third-party claim, damages, liabilities, losses, costs, and expenses, including reasonable attorneys’ fees, arising out of or related to:
If stated in the applicable Order Form, or where required by applicable law, Learn Tourism will defend and indemnify you against third-party claims alleging that the Services, as provided by Learn Tourism and used according to the Agreement, infringe a valid U.S. copyright or trademark.
Learn Tourism will have no obligation for claims arising from:
The indemnified party must promptly notify the indemnifying party of the claim, provide reasonable cooperation, and allow the indemnifying party to control the defense and settlement.
The indemnifying party may not settle a claim in a way that imposes liability, admission, or non-monetary obligations on the indemnified party without prior written consent.
To the fullest extent permitted by law, neither party will be liable for indirect, incidental, special, consequential, exemplary, punitive, or similar damages, including lost profits, lost revenue, lost goodwill, lost data, business interruption, or loss of business opportunity, even if advised of the possibility of such damages.
To the fullest extent permitted by law, each party’s total aggregate liability arising out of or related to the Agreement will not exceed the amounts paid or payable by you to Learn Tourism for the affected Services during the twelve (12) months before the event giving rise to the claim.
This mirrors the existing customer-term approach, which ties aggregate liability to amounts paid or payable for the subscription service during the twelve-month period before the event giving rise to the claim .
The limitations in this section do not apply to:
During the term of the Agreement, Learn Tourism will maintain commercially reasonable insurance coverage appropriate for the Services provided.
Upon request, Learn Tourism may provide a certificate of insurance, subject to availability and insurer requirements.
Any specific insurance requirements must be stated in the applicable Order Form.
Each party will comply with applicable laws in connection with the Agreement.
You are responsible for ensuring that your use of the Services, Customer Content, learner communications, marketing activities, and data collection practices comply with applicable laws.
Learn Tourism may suspend or refuse to provide Services where performance would violate applicable law, sanctions requirements, export restrictions, privacy obligations, third-party rights, or platform rules.
If you are a government entity, public agency, public university, or similar organization, additional terms may apply to the extent required by law.
If any provision of the Agreement is prohibited by applicable law for your organization, the parties will work in good faith to substitute a lawful provision that most closely reflects the original intent.
Any required government addendum must be attached to or referenced in the applicable Order Form.
Before filing a legal claim, the parties will attempt in good faith to resolve the dispute through informal discussion between authorized representatives.
The Agreement is governed by the laws of the State of Florida, without regard to conflict-of-law principles, unless the applicable Order Form requires otherwise.
Unless the applicable Order Form states otherwise, any legal action arising out of or related to the Agreement will be brought in the state or federal courts located in Florida, and each party consents to the jurisdiction of those courts.
Notices to Learn Tourism must be sent to:
Learn Tourism, Inc.
Attn: Legal
[Mailing Address]
legal@learntourism.org
Notices to you may be sent to the contact information listed in the applicable Order Form, account record, invoice, or other official customer communication.
Notices are deemed given when delivered personally, by confirmed email, by recognized overnight courier, or by certified mail.
You may not assign the Agreement without Learn Tourism’s prior written consent, except to a successor in connection with a merger, acquisition, reorganization, or sale of substantially all assets, provided the successor is not a competitor of Learn Tourism and agrees to be bound by the Agreement.
Learn Tourism may assign the Agreement to an affiliate, successor, or acquirer in connection with a merger, acquisition, reorganization, sale of assets, or similar transaction.
Neither party will be liable for delay or failure to perform due to events beyond its reasonable control, including natural disasters, acts of war, terrorism, labor disputes, government actions, internet or utility failures, third-party platform outages, pandemics, civil unrest, or other events outside the party’s reasonable control.
The affected party will use reasonable efforts to mitigate the impact of the event.
The parties are independent contractors.
The Agreement does not create a partnership, joint venture, employment relationship, franchise, fiduciary relationship, or agency relationship.
Neither party may bind the other without written authorization.
Learn Tourism may update these Master Customer Terms from time to time by posting an updated version on its website or otherwise notifying customers.
If an update materially affects your rights or obligations during an active Subscription Term, Learn Tourism will provide reasonable notice.
Unless otherwise stated, updated terms will apply at renewal or to new Order Forms entered after the updated terms are posted.
The Agreement is the entire agreement between you and Learn Tourism regarding the Services and supersedes all prior or contemporaneous proposals, discussions, communications, or agreements regarding the Services.
Any terms in a purchase order, vendor portal, procurement document, or similar customer document are rejected and will not apply unless expressly accepted in writing by Learn Tourism.
If any provision of the Agreement is found invalid or unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will remain in effect.
A party’s failure to enforce a provision of the Agreement is not a waiver of that provision or any other provision.
A waiver must be in writing and signed by the party granting the waiver.
Questions about these Master Customer Terms may be sent to:
legal@learntourism.org
Privacy questions or data requests may be sent to:
privacy@learntourism.org
Security questions may be sent to:
security@learntourism.org